Marketing Audit Report for MAC COSMETICS Essay Example | Topics and Well Written Essays - 3000 words

Marketing Audit Report for MAC COSMETICS - Essay Example The essay "Marketing Audit Report for MAC COSMETICS" discusses the marketing report for Mac Cosmetics to analyze the various operational aspects that are involved in ensuring the company competes. Marketing can be defined as the achievement of corporate goals through ensuring the operations meet and exceed customers’ needs better than the competition. Marketing for different products provided by different companies within the same industry is conducted with the aim of beating the competitors through the market share and achieving high profits for the organization. The development of a strategic marketing plan is essential in ensuring that the products of the company are able to compete effectively in the market. Competitive markets require organizations operating within the industry to adopt intensive marketing strategies to ensure that they compete effectively within the market. The mission statement of an organization can be defined as a brief statement that defines the purpose of establishing the business while identifying the reasons behind the existence of the company. The mission statement for the company seeks to provide products which fit individuals of different demographic states. Within the mission statement of the company, it states clearly the goals which the company seeks to achieve and the responsibilities of the company to the customers. The mission statement is important to the company because it establishes the direction of the company in terms of defining the goals and targets.